10 Must Have Plugins to Optimise Your E-commerce Store| North Loop Official Blog
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27 Apr 2021

10 Must Have Plugins to Optimise Your E-commerce Store

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What is a plugin?

A plugin is a small software that contains functionalities that can get added to a website. Their benefit is that you can use them conveniently even if you do not know any programming language.

Why use plugins?

Let us say you have created a WordPress e-commerce website. In itself, your website can lack many features. But you can cover these deficiencies by installing a Plugin. For example, if you need to make payment transactions online, you can install a Plugin created for making online payments. Now you could be wondering why you couldn’t develop that feature yourself for your website? Well, you can. But it will take up a lot of time, effort and money. A plugin can instead help you start receiving payments immediately or give you any feature for that matter.

Are plugins any different from extensions?

Plugins and extensions have similar functions but are not the same thing. A plugin improves the functionality of a program without changing its core usage. On the other hand, extensions change the core purpose of the program while expanding its functions.

Let us now look at the top plugins for WordPress and Shopify eCommerce websites -

WooCommerce -

It is one of the most popular WordPress eCommerce plugins. You can create a store for your blog with five products using this plugin or include an enormous collection of thousands of products. The best part is that it is entirely free.

WooCommerce also offers various other advantages. It provides support for unlimited products and visitors, as long as your hosting and website infrastructure can handle it.

If you want to incorporate additional elements, you can pay for some WordPress themes that integrate seamlessly with the WooCommerce plugin. It also has its extension store with a wide range of third-party developers. WooCommerce Screenshot

Easy Digital Downloads or EDD -

It is a simple and intuitive plugin for managing and selling digital products on WordPress. Even though WooCommerce has this support, this plugin offers additional features that are focused on digital sales. The interface is also much cleaner than WooCommerce.

If you do not sell any physical items on your online store and are only into eBooks, PDF files, audio clips etc., you can consider installing EDD.

Similar to WooCommerce, this is also a free plugin. You can install it immediately to get a digital sales platform with features for discount codes, file access control, activity tracking etc. EasyDigital Screenshot

Cart66 Cloud -

Cart66 Cloud provides a WordPress e-commerce plugin with most of its features built-in. It is simple to configure and has a big fanbase in the e-commerce space.

It also has a free core plugin, but its best features are in its premium version for $49 per month. Another thing to note here is that Cart66 has some positive reviews about its customer support. So if you are not a developer yourself and want a non-complicated experience with someone on your side guiding you along, Cart66 maybe your best option. Cart66 Screenshot

WP EasyCart Shopping Cart and eCommerce Store

[WP EasyCart]( has been built for small business owners to create an online store without training. So if you want to create a store that runs on WordPress but has a stunningly fast configuration process and easy-to-understand tools, you can go for WP EasyCart.

This plugin essentially works like a SaaS e-commerce platform like Wix. You can get access to all the simple tools. The only difference is that, in this case, you have complete control over your e-commerce site with WordPress and your hosting.

WP EasyCart has been built for small business owners to create an online store without training. So if you want to create a store that runs on WordPress but has a stunningly fast configuration process and easy-to-understand tools, you can go for WP EasyCart. WP EasyCart Screenshot

BigCommerce Plugin -

You can use this plugin to combine WordPress with one of the most popular e-commerce platforms out there. The e-commerce portion then works on the back end, and the content gets managed on the front end. That speeds up your site and can save a lot of your money.

Another advantage of the BigCommerce plugin is that it handles all the PCI Compliance, unlike WooCommerce, where you have to talk to your host for that security. BigCommerce Screenshot

HubSpot CRM -

The HubSpot Spotify plugin helps you to organise, track, and nurture your leads. It can sync your online store data into HubSpot and use it to personalise and automate your marketing campaigns. It also allows you to improve your sales and marketing strategy by sending emails to visitors who have abandoned their shopping cart items on your website. By sending them emails about the same, you can nudge them towards a purchase.

HubSpot CRM is completely free and very useful. You can use it to track all the interactions with your customers. All the associated data also gets stored in a neat timeline. Hubspot Screenshot

Sendinblue plugin -

It is a Shopify email marketing plugin that is free to use and requires no coding skills. You can use it to analyse a wide range of email statistics within your Shopify environment, segregate your email contacts based on their previous purchase and do a lot more.

This plugin gives you an easy way to bring your marketing and lead nurturing strategies together in one connected environment. Another advantage is that it does not take time to set up, and within a short time, you can integrate Sendinblue with your Shopify site and get back to work. Sendinblue Screenshot

UserLike -

If you wish to use live chat facilities to connect with your Shopify store visitors, UserLike can be your go-to plugin. It can allow your visitors to start a chat with you directly with just one click instead of searching for your email or contact.

The advantage of using this plugin is that you can use the real-time nature of live chat to guide your visitors throughout their website experience. They will not have to rely on the phone and email to get in touch with you. It also allows you to clear up questions at an early stage, generate leads and raise your conversion rates.

Some other features include full customisation of the chat window, canned messages and intelligent routing. It also offers chatbots and integrations with messaging apps like WhatsApp. UserLike Screenshot

Plugin SEO -

SEO, if done correctly, can boost your traffic manifolds and ultimately increase your sales. If you run an online store and are not getting enough traffic to your site, you can go for Plugin SEO.

It acts as your SEO assistant, continually checking your Shopify store and giving alerts if there are any issues found. You can find all the other essential features of search engine optimisation as well. These include a review of page titles, headings, meta descriptions, speed, blog post structure etc.

Kit -

The Kit plugin can get used to managing Facebook and Instagram ads through an easy messenger interface. Whenever you are ready to start a new marketing campaign, all you need to do is send a message to Kit.

Some other things that this plugin can help with include creating retargeting campaigns to drive more web traffic, promoting discount codes and sending notifications to visitors about items that are back in stock on your website. Kit Screenshot

North Loop Gateway -

North Loop is one of the latest and cheapest payment gateways for your online store. You can receive international payments and give options for EMI and pay later with the gateway. It also supports multiple currencies that make it a better and cheaper alternative to older gateways like PayPal.

Creating a payment gateway and getting paid without any hassle is a dream for any business owner. With North Loop, you can offer your customers subscriptions, send payment links or provide a payment button in your invoices. North Loop Screenshot

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This publication is provided for general information purposes only and is not intended to cover every aspect of the topics with which it deals. It is not intended be advice. You must obtain professional advice before taking, or refraining from, any action on the basis of the content in this publication. The information in this publication does not constitute legal, tax, investment or other professional advice from North Loop or its affiliates. We make no representations, warranties or guarantees, whether express or implied, that the content in the publication is accurate, complete or up to date. All opinions expressed do not reflect the views of North Loop nor are endorsed by North Loop.